MLA Plenary Session IV - David Rothman

Slideshow Transcript

1. Slide 1: “Web 2.0” Tim Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having \"crashed\", the web was more important than ever, with exciting new applications and sites popping up with surprising , the companies that had survived the regularity. What's more collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as \"Web 2.0\" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. [David’s emphasis] http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
2. Slide 2: Why Web “2.0”? 10th Edition 11th Edition 12th Edition = = = Version 10.0 Version 11.0 Version 12.0
3. Slide 3: The “2.0” is a metaphor Upgrade? Program? Movement? Version of the Web?
4. Slide 4: The “2.0” is a metaphor Upgrade? Program? Movement? Version of the Web? Just jargon for a set of trends
5. Slide 5: Don’t take MY word for it: “… I think Web 2.0 is of course a piece of jargon… …the idea of the Web as interaction between people is really what the Web is. That was what it was designed to be as a collaborative space where people can interact.”
6. Slide 6: Don’t take MY word for it: “… I think Web 2.0 is of course a piece of jargon… …the idea of the Web as interaction between people is really what the Web is. That was what it was designed to be as a collaborative space where people can interact.” -Sir Timothy John Berners-Lee, Inventor of the World Wide Web http://www-128.ibm.com/developerworks/podcast/dwi/cm-int082206.txt Digest summary here: http://arstechnica.com/news.ars/post/20060901-7650.html
7. Slide 7: Why care about Geeky Jargon? “Web 2.0” is jargon used as shorthand to collectively describe a number of trends about what people are doing with/on the Web since the dotcom bust
8. Slide 8: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution Perpetual Beta (Improvement, User-Worship) “Social Software” – Sharing/aggregating Blurring line between consumer and creator
9. Slide 9: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution
10. Slide 10: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution
11. Slide 11: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution
12. Slide 12: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution
13. Slide 13: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution The Web: It’s Not Just for Geeks Anymore
14. Slide 14: “Web as Platform” / “Rich Internet Applications” Perpetual Beta “Real-world” testing by users outside of development team •Perpetual, incremental improvement •Judging success based on USER input
15. Slide 15: “Web as Platform” / “Rich Internet Applications” “Social Software” – Sharing/aggregating data Who decides how highly ranked a particular page is in Google search results?
16. Slide 16: “Web as Platform” / “Rich Internet Applications” “Social Software” – Sharing/aggregating data
17. Slide 17: “Web as Platform” / “Rich Internet Applications” “Social Software” – Sharing/aggregating data
18. Slide 18: “Web as Platform” / “Rich Internet Applications” “Social Software” – Sharing/aggregating data
19. Slide 19: “Web as Platform” / “Rich Internet Applications” Blurring line between consumer and creator “Old” Media (Print, Radio, Television) •Unidirectional •Expensive to produce •Defined roles: • Creator(s): -Editor -Station manager -Network •Consumer: You
20. Slide 20: “Web as Platform” / “Rich Internet Applications” Blurring line between consumer and creator “Old” Media “New” Media (Print, Radio, Television) (Web) •Unidirectional •Multidirectional •Expensive to produce •Inexpensive/Free •Defined roles: •Each person can be a • Creator(s): Consumer/Creator as best -Editor suits him/herself -Station manager -Network •Consumer: You “Participatory Web” “Read/Write Web”
21. Slide 21: So what’s “Library 2.0”? Depends on who you ask! Using “Web 2.0” Tools Making Libraries more “patron-centered”, in Libraries? participatory or transparent? Library 2.0: Service for the next-generation library Michael E. Casey and Laura C. Savastinuk Library Journal, 9/1/2006 http://www.libraryjournal.com/article/CA6365200.html Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology Michael Habib (Master’s Thesis) http://hdl.handle.net/1901/356 Library 2.0 and \"Library 2.0\" Walt Crawford's Cites & Insights Volume 6, Number 2: Midwinter 2006 ISSN 1534-0937 http://citesandinsights.info/civ6i2.pdf
22. Slide 22: So what’s “Library 2.0”? “The heart of Library 2.0 is user-centered change. It is a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones through improved customer- driven offerings.” “What makes a service Library 2.0? Any service, physical or virtual, that successfully reaches users, is evaluated frequently, and makes use of customer input is a Library 2.0 service. Even older, traditional services can be Library 2.0 if criteria are met. Similarly, being new is not enough to make a service Library 2.0.” Library 2.0: Service for the next-generation library Michael E. Casey and Laura C. Savastinuk Library Journal, 9/1/2006 http://www.libraryjournal.com/article/CA6365200.html
23. Slide 23: So what’s “Library 2.0”? •Constant and purposeful change •User participation in the creation of services •Consistently evaluating services •Customer-driven offerings •Successfully reaches users This isn’t a new model- this is what the best libraries have been doing for quite some time. Why do we need a new term for it?
24. Slide 24: So what’s “Library 2.0”? “Library 2.0 describes a subset of library services designed to meet user needs caused by the direct and peripheral effects of Web 2.0 services leveraging concepts of the Read/Write Web, the Web as Platform, The Long Tail, harnessing collective intelligence, network effects, core datasets from user contributions, and lightweight programming models.” Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology Michael Habib (Master’s Thesis) http://hdl.handle.net/1901/356
25. Slide 25: “Library 2.0” •Even the most vocal proponents don’t agree on a definition, or sometimes say a definition isn’t needed •Can be needlessly divisive when explained poorly •There are more specific, well-defined terms which can be used to discuss the very same matters •If you use it, please use it in quotes
26. Slide 26: “Medicine 2.0” The use of Web 2.0 tools in medicine
27. Slide 27: “Health 2.0” The use of Web 2.0 tools by healthcare consumers or sometimes refers to “patient empowerment”
28. Slide 28: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution Perpetual Beta (Improvement, User-Centrism) “Social Software” – Sharing/aggregating Blurring line between consumer and creator
29. Slide 29: “Web as Platform” / “Rich Internet Applications” Less Difficulty/Cost in Production & Distribution Produce and Distribute More- Easily & Inexpensively Perpetual Beta (Improvement, User-Centrism) Constantly Improve, Listen to Patrons “Social Software” – Sharing/aggregating Share Expertise, Pool Experience, Build Resources Blurring line between consumer and creator Be Web creators, not just consumers
30. Slide 30: Same Game, New Tools: •Constantly Improve, Listen to Patrons •Share Expertise, Pool Experience, Build Resources •Evaluate resources for consumers and clinicians New Game: Produce and Distribute More Be Web creators, not just consumers