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Online Advertising and Editorial Content, Nikki Cockcroft and John Dobson, Primedia Online
Why online is better for your business in the long run - measurement; how to sell online advertsising - sizes, positions, pages; revenue models. Content - from monthly print to hourly online; costs, choices, DIY journalism
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Slideshow Transcript
- Slide 1:Online Advertising & Editorial Content for Online Nikki Cockcroft: – Measurement and Why Online is better fro your business in the long run – How to sell online advertising; sizes, positions, pages – The online advertisement and the future – Revenue Models John Dobson – Content the change from monthly print to hourly online – Separating and building an online editorial team – Content, costs, choices. DIY August 2008 Primedia Online 1
- Slide 2:Why Online is better for your business: Publishers – Reduced Costs – • Technology (CMS); • Distribution Costs (Free/Relatively Low) • Printing Costs – Increase Revenue –
