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CommunityNext: People not Pages

from andrew_null, 4 months ago Add as contact

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Presentation Transcript

  1. Slide 1:People not Pages: An overview of Ad Targeting
  2. Slide 2: Today’s talk 1. Targeting = $ 2. Does it work? 3. Social networks suck. (the publisher-centric view)
  3. Slide 3:Hi. I’m Andrew. My life in advertising: QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  4. Slide 4:Revenue Science publisher clients
  5. Slide 5:Targeting = $
  6. Slide 6:
  7. Slide 7: Homepage = $$$ … and 13 other sections Tech = $$$$ Opinion = $ World = $