Corporate Brand Monitoring in Social Media

Slide 1: Corporate Brand Monitoring using Social Media Abhishek Kant abhishek@abhishekkant.net http://www.abhishekkant.net http://www.trafficviolators.com

Slide 2: Basics  Measuring your site: Analytics  Page Views  Unique Users • PV/ Visit • Bounce Rate • Avg. Time on site • No. of Comments • % New Visits • Traffic Sources & Keywords  RSS Aggregation  Online Readers  Desktop Readers http://www.abhishekkant.net

Slide 3: Track this! That is my photo you tagged ! Do you think product x is worth buying? What happens offline is I am hosting an XB OX discussed online & party! Who wants to What happens online is discussed come? online

Slide 4: Permanent Broader Outreach Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach http://www.abhishekkant.net

Slide 5: 49 mn internet users in India 7.5 hrs spent on internet/week (18-35 M ales)

Slide 6: Social Media Strategy http://www.abhishekkant.net

Slide 7: What is being said..  Company Name (Microsoft, Oracle, TrafficViolators)  Department Name (MSR, Research)  Company URL (trafficviolators.com)  Public facing figures (bill gates, steve ballmer)  Product name, Product URLs (Oracle, AIR, Vista)  Competitors (google, linux, redhat)  Topics of Interest (open source, security)  Get more keywords using google adwords & live adlab http://www.abhishekkant.net

Slide 8: Where is it being said..  Industry sites  Authority Sites  Long Tail Blogs  Microblogging  Social Bookmarks  Social Networks  Rich Media  Status Messages  Also, in sponsored communities http://www.abhishekkant.net

Slide 9: Blog Strategy http://www.abhishekkant.net

Slide 10: Mindset  Dialogues vs Messages  Embrace positive and negative feedback  Listening Proactively  Transparency = Trust = Influence  Plan for contingency

Slide 11: Community Norms  An individual is the focus  Be seen as honest (accept mistakes readily) and responsible (DON’T LIE EVER)  Tune communication to be spontaneous and passionate (few spelling mistakes are fine)  Show your human side vs corporate side  Treat communities like you're visiting someone's house  Bloggers trust each other more  Don’t try to over-manage the blog conversations http://www.abhishekkant.net

Slide 13: Find Early Adopters  Engaging with Enthusiasts:  Gain trust  Get to know them  Ask for help (don’t command)  Enthusiastic Internal Folks

Slide 15: Community Favorability (CoFav*) * Copyright by Abhishek Kant http://www.abhishekkant.net

Slide 16: How to track Walled Garden http://www.abhishekkant.net

Slide 17: Industry sites  techmeme.com  boingboing.com  blogstreet.com/  Mouthshut.com http://www.abhishekkant.net

Slide 18: Authority Sites  digg.com – latest news  Check doggdot.us for consolidation digg+slashdot+del.icio.us  technorati.com – blog search, tag, watchlist & popular  blogstreet.com – blog buzz, blog live  bloglines.com  reddit.com/search.rss?q=MVP  Icerocket.com http://www.abhishekkant.net

Slide 19: MicroBlogging  summize.com  tweetscan.com  pownce.com  http://www.google.com/coop/cse?cx=007873026666759 118973%3Aqmswfl-luui  friendfeed.com http://www.abhishekkant.net

Slide 20: Long Tail Blogs  Google Alerts (www.google.com/alerts)  News  Blogs  Web  Video  Groups  News Sites (http://news.yahoo.com & http://search.live.com/news)  Comments: Cocomment.com http://www.abhishekkant.net

Slide 21: Rich Media  Youtube.com  Flickr.com  Slideshare.com http://www.abhishekkant.net

Slide 22: Social Bookmarks  del.icio.us  Popular, recent news, subscriptions, search  ma.gnolia.com  Stumbleupon.com http://www.abhishekkant.net

Slide 23: Social Networks  facebook.com  orkut.com  Linkedin.com http://www.abhishekkant.net

Slide 24: Your Toolkit  bloginfluence.net  trends.google.com  google – Hot Trends  blogpulse.com  MSN Messenger status/ Gmail status/ Yahoo status  Yahoo Q&A http://www.abhishekkant.net

Slide 26: Questions abhishek@abhishekkant.net http://www.abhishekkant.net

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