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                  <span class="slideshow-title" style="font-size:14px;">Next4billion Ch2 Health</span><br />
                  From: <a href="http://www.slideshare.net/WorldResources" class="slideshow-author">WorldResources</a>,
                  <span class="ago">7 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_329327"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/WorldResources/next4billion-ch2-health?type=powerpoint" title="Next4billion Ch2 Health">Next4billion Ch2 Health</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=next4billion-ch2-health-1206978692617409-3&stripped_title=next4billion-ch2-health" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=next4billion-ch2-health-1206978692617409-3&stripped_title=next4billion-ch2-health" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/WorldResources/next4billion-ch2-health?type=powerpoint" title="View Next4billion Ch2 Health on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/markets">markets</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/baseofthepyramid">baseofthepyramid</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Charts from The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid -- Chapter 2: The Health Market</div><br /><br />
                  <a href="http://www.slideshare.net/WorldResources/next4billion-ch2-health" class="slideshow-link">SlideShare Link</a>
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Next4billion Ch2 Health

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Charts from The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid -- Chapter 2: The Health Market

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Slide 1:Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to: • better meet their needs, • increase their productivity and incomes, and • empower their entry into the formal economy. Chapter 2: The Health Market The Next 4 Billion
Slide 2: The Health Market The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid http://www.wri.org/thenext4billion Chapter 2: The Health Market The Next 4 Billion
Slide 3:Chapter 2

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