Slideshow Transcript

1. Slide 1: How to Develop A Successful Online Marketing Program
2. Slide 2: Agenda 1. Design for market leadership 2. Sustain high rankings – it builds the brand 3. Expand on your success
3. Slide 3: How to design for market leadership
4. Slide 4: How to design for market leadership Develop a Strong Business Model  Develop a strong business model  Make room for scalability  Deliver excellent results
5. Slide 5: How to design for market leadership Build Greater User Experience  Build your web pages to create an enjoyable user experience  Optimize web pages to enhance the user’s experience
6. Slide 6: How to design for market leadership Provide Valuable Content on the Website  Provide content that is useful, informative, readable and understandable  Update the content on a regular basis – That makes the users come back
7. Slide 7: How to design for market leadership Optimize Your Website with “Keywords”  List all the possible keywords that people may search to find you  Use various sources to identify relevant keywords  Use the keywords which are searched by most of the people related to your business
8. Slide 8: How to design for market leadership Optimize Your Website with “Keywords”  This is the result!
9. Slide 9: How to design for market leadership Tip! Never optimize for search engines. Always optimize for better user experience.
10. Slide 10: How to design for market leadership Provide an Extensive Glossary of Terms  Provide an extensive glossary of terms in your industry  Link relevant terms back to your website
11. Slide 11: How to design for market leadership Provide targeted FAQs  Provide targeted frequently asked questions related to the subject of your website  Link relevant terms back to your website
12. Slide 12: How to design for market leadership Create Trust  Provide Testimonials  Show any Thank You cards you received  Share Success Stories
13. Slide 13: How to design for market leadership Exchange Links with Good Websites  Identify complementary websites with good page rank who are offering services other than yours  Exchange links with them
14. Slide 14: How to sustain high rankings  VisaPro.com now stands in the Top 10 out of 100,000 immigration websites  Consistent growth in the last 5 years, since launch
15. Slide 15: How to sustain high rankings Provide Latest News Updates  Update your users with the current news in your industry  Publish news fast, ahead of other websites
16. Slide 16: How to sustain high rankings Provide Insights on Hot Topics  Provide your insights on the hot topics in your industry  Provide them at regular intervals
17. Slide 17: How to sustain high rankings Submit Articles to Article Directories  Identify popular article submission directories  Submit your articles  Keep your brand elements (Logo, URL) in the signature lines
18. Slide 18: How to sustain high rankings Provide a Discussion Forum  Provide a discussion forum for the users to discuss their issues  Contribute in posting the replies to the queries  Advertise your services without defeating the main purpose
19. Slide 19: How to sustain high rankings Post Replies in Message Boards  Post replies to the queries posted on message boards of your industry  Keep your brand elements (Logo, URL) in the signature lines
20. Slide 20: How to sustain high rankings Provide Video Content  Provide video to enhance the user experience  Video is more effective than static content
21. Slide 21: How to sustain high rankings Provide Downloadable PDF Files  Provide something to download and read  Users like anything that is FREE!
22. Slide 22: How to sustain high rankings Always Keep in Touch  Find ways to keep in touch with the users  Create Newsletters and send to subscribed users at regular intervals
23. Slide 23: How to sustain high rankings Advertise with Pay Per Click (PPC) programs  Bid for keywords  Reach target audience  Pay only when user clicks
24. Slide 24: How to expand on your success  It just took X years for us to reach our target with our immigration services
25. Slide 25: How to expand on your success Online and Telephone Consultations  Identify and offer new services that satisfy user needs  VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries
26. Slide 26: How to expand on your success Visa Options, Eligibly and Assessment  VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user
27. Slide 27: How to expand on your success Global Immigration – UK, Germany…  Leverage your knowledge and experience to expand your service offering  VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …)
28. Slide 28: How to expand on your success Provide a Content Sharing Option  Provide the updates in RSS Format  Identify and provide more ways to share your content
29. Slide 29: Next Steps: Use Web2.0