Slideshow Transcript

1. Slide 1:13th German Trend Day + Workshop “Identity Management – Recognition instead of Attention” Identity Management Manifesto w w w . t r e n d b u e r o . c o m >> 1
2. Slide 2:Why this manifesto exists: Trendbuero is observing a new kind of consumer behaviour: Identity is becoming designable and turning into a management assignment The manifesto pools the research, interviews and lectures pertaining to the 13th German Trend Day Trendbuero discusses the consequences for communication with sectoral experts: Recognition is becoming more important than attention The manifesto summarises the workshop on the 13th German Trend Day and uses these results to derive measures for tomorrow’s communications Key Questions – Why is identity becoming a management assignment? How is this manifesting itself in consumers’ behaviour? – What are the resulting challenges and measures for companies an