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Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings

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Net options varying from 1.0 to 2.0 in the world of consumer health and medicine

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    Presentation Transcript

    1. Slide 2: 67% of online US adults use the internet to find information about their personal health and medical well-being. Note: Survey of US online adults, percent using the Internet for information about personal health or wellness issues in the past 12 months. Source: Prophis eResearch, August 2008 prophis.com | imarketinsights.com
    2. Slide 3: WebMD is the most popular destination for medical and health information for US online adults. prophis.com | imarketinsights.com
    3. Slide 4: Percent of US online adults visiting selected health/medical site in past three months: WebMD 45% Wikipedia (for health/medical info) 16% MayoClinic.com 13% RealAge.com 11% Health.com 10% QualityHealth.com 10% eMedicine.com 9% Drugs.com 9% Note: Survey of US online adults, August 2008. Source: Prophis eResearch prophis.com | imarketinsights.com
    4. Slide 5: Web sources that consumers turn to range between two broad axes. Web 1.0 Web 2.0 Industry-produced Patient-produced Informational Interactional prophis.com | imarketinsights.com
    5. Slide 6: Or put graphically… Web 2.0 Web 1.0 prophis.com | imarketinsights.com
    6. Slide 7: Self-Monitoring Services Knowledge Patient Communities Communities Consumer Marketplaces Healthful Portal plus Living Community Medical / Health Information Portals prophis.com | imarketinsights.com
    7. Slide 8: Categories more on the Web 1.0 side prophis.com | imarketinsights.com
    8. Slide 9: Medical / Health Information Portals WebMD HealthLine Healthology MayoClinic NIH.com RXList.com Drugs.com prophis.com | imarketinsights.com
    9. Slide 10: Healthful Living Quality Health Prevention RealAge Health.com prophis.com | imarketinsights.com
    10. Slide 11: Categories with more balanced mix of Web 1.0 and Web 2.0 prophis.com | imarketinsights.com
    11. Slide 12: Consumer Marketplaces HealthGrades Vitals.com Carol.com prophis.com | imarketinsights.com
    12. Slide 13: Portal plus Community RevolutionHealth EverydayHealth MedHelp prophis.com | imarketinsights.com
    13. Slide 14: Knowledge Communities Wikipedia MedicineNet.com Organized Wisdom FamilyDoctor.org eMedicine.com prophis.com | imarketinsights.com
    14. Slide 15: Categories more on the Web 2.0 side prophis.com | imarketinsights.com
    15. Slide 16: Self-monitoring Services Sprigley.com ReliefInSite prophis.com | imarketinsights.com
    16. Slide 17: Patient Communities DailyStrength Trusera WegoHealth PatientsLikeMe CarePages prophis.com | imarketinsights.com
    17. Slide 18: How do online US adults rate these sites? prophis.com | imarketinsights.com
    18. Slide 19: Prophis eResearch asked online US adults to rate 29 medical / health websites over 11 criteria and give an overall evaluation. prophis.com | imarketinsights.com
    19. Slide 20: Overall, 477 online US adults, all of whom have used the Internet in the past 12 months for personal health or medical information, participated in the rating. prophis.com | imarketinsights.com
    20. Slide 21: Respondents were randomly assigned to rate specific websites over these 11 items. They gave 1126 ratings among the sites we asked them to rate. That’s an average of 39 evaluators per site. prophis.com | imarketinsights.com
    21. Slide 22: Some differences between how consumers rated 1.0 sites versus 2.0 kinds of offerings. More Med/Health 1.0 More Med/Health 2.0 Overall Impression Very favorable Favorable Professionalism Very good Good Organization Very good Good Content Quality Very good Good/Okay Relevance Good Okay/Fair Credibility Very good Okay/Fair prophis.com | imarketinsights.com
    22. Slide 23: Ratings for other sub-categories and individual sites reveal strengths and weaknesses in concept and execution. prophis.com | imarketinsights.com
    23. Slide 24: Industry players will need to continue to raise their game to meet emerging consumer expectations and achieve competitive advantage. prophis.com | imarketinsights.com
    24. Slide 25: Thank you for your attention! Full report (29 sites rated across 12 dimensions) available for sale: http://www.prophiseresearch.com/store/home.php?cat=254 prophis.com | imarketinsights.com

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