Market at the Bottom of Pyramid

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                  <span class="slideshow-title" style="font-size:14px;">Market at the Bottom of Pyramid</span><br />
                  From: <a href="http://www.slideshare.net/MeenakshiRaina" class="slideshow-author">MeenakshiRaina</a>,
                  <span class="ago">3 months ago</span><br /><br />
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Presentation Transcript

Slide 1:Is there a market at the bottom of pyramid?
Slide 2:Understanding the market opportunities BY Meenakshi Raina
Slide 3: Defining the Great Indian Middle Class – The tireless engine of Growth Mckinsey Global Institute has divided the Indian population into five distinct groups on basis of their Annual Income • Deprived : < Rs. 90,000 • Aspirers : Rs. 90,000 to Rs. 2,00,000 • Seekers: Rs. 2,00,000 – Rs. 5,00,000 • Strivers: Rs. 5,00,000 – Rs. 10,00,000 • Global Indians: Rs. 10,00,000 +
Slide 4: Defining the Middle Class…ctd Mckinsey has divided the Indian population into five distinct groups on basis of their Annual Income • Deprived : < Rs. 90,000 • Aspirers : Rs. 90,000 to Rs. 2,00,000 • Seekers: Rs. 2,00,000 – Rs. 5,00,000 • Strivers: Rs. 5,00,000 – Rs. 10,00,000 • Global Indians: Rs. 10,00,000 +

Market at the Bottom of Pyramid

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