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Spicy Laws of marketing - 3

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This presentation ads another flower into the bouquet of marketing presentation series - Spicy laws of marketing. This presentation elaborates the law of mind. It describes
the importance of the entry of a product or brand into the consumer mind, even before it enters the marketplace. It also states that existence of this law does not question the validity of the law of leadership. With help of case studies and famous examples, the significance of this law has been brought to the forefront.

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ibm created univac remington leadership firsts advertisement ad commercial duna machine washing herby invented brothers duryea place market law marketplace mind purchase promotional evaluation program strategy promotion public relations sales personal selling advertising cognitive affective behavioral behavioural stage consumer comparative product preference pr image prospective customer inter-personal relationships potential sellers television tv internet print billboard direct mail sponsor presentation umbrella concept demand oriented pricing stratagies competitor quality advantage cost variable factors revenue brand extension linkage target creative approach life cycle development introduction growth maturity pioneer of category prototype company name post-purchase dissatisfaction cognnitive dissonance marketing incentives cognotion dissonant loyalty generate repurchase mba

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    Presentation Transcript

    1. Slide 1:Mind OR Marketplace
    2. Slide 2: LAW OF MIND It is better to be first in mind,
    3. Slide 3: Duryea brothers invented 1st gas powered automobile and were the 1st ones to enter the marketplace.
    4. Slide 4:Herby brothers invented 1st washing machine and were the 1st ones to enter the marketplace.
    5. Slide 5:Duna created the 1st TV Commercial Ad and were the 1st ones to enter the marketplace.
    6. Slide 6:ALL THESE FIRSTS ARE GONE !
    7. Slide 7:IS LAW OF LEADERSHIP WRONG? IN THE WORLD OF MARKETING... IT IS BETTER TO BE FIRST, THAN TO BE BETTER. LAW OF LEADERSHIP
    8. Slide 8:NO
    9. Slide 9:Getting into market is important to the extent, that it allows to get into the mind first!
    10. Slide 10:

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