Widget Summit 2008 - Building Applications for the MySpace Audience
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Building Applications for the MySpace Audience
MySpace applications add social context to the hundreds of millions MySpace profiles and their unique personalities. MySpace applications receive an dedicated module on a MySpace member profile or homepage and direct access to logged-in authors, members, or anonymous audience members. MySpace applications add social smarts to your widgets and help publishers create a custom content experience.
In this session you will learn the unique widget opportunities available on the MySpace OpenSocial container. You will learn major features of the MySpace application platform, understand the expectations of the MySpace audience, and create viral social experiences.
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- MySpace Applications session is an introduction to the MySpace audience and opportunities to integrate with the MySpace platform. Who uses MySpace? What do they do on the site? What features and functionality are available on the container?Some developers still think of MySpace development as a Flash badge on a very noisy profile page. More experienced developers may know MySpace is an OpenSocial container offering some compatibility with Orkut, hi5, or Friendster. Advanced developers might be aware of what a 0.8 container means, and how MySpace stacks up in the compliance matrix. All ways of expressing what it means to develop on MySpace and how MySpace development might differ from other OpenSocial containers.The MySpace Applications session is also a good time to talk about Gallery listings and how MySpace users discover new app content.MySpace applications add social context to the hundreds of millions MySpace profiles and their unique personalities. MySpace applications receive an dedicated module on a MySpace member profile or homepage and direct access to logged-in authors, members, or anonymous audience members. MySpace applications add social smarts to your widgets and help publishers create a custom content experience.In this session you will learn the unique widget opportunities available on the MySpace OpenSocial container. You will learn major features of the MySpace application platform, understand the expectations of the MySpace audience, and create viral social experiences.Tuesday, November 41:00-1:50 p.m.Location: Nikko ICategory: Social NetworkVirality : User Base != Revenue
- MySpace Applications session is an introduction to the MySpace audience and opportunities to integrate with the MySpace platform. Who uses MySpace? What do they do on the site? What features and functionality are available on the container?Some developers still think of MySpace development as a Flash badge on a very noisy profile page. More experienced developers may know MySpace is an OpenSocial container offering some compatibility with Orkut, hi5, or Friendster. Advanced developers might be aware of what a 0.8 container means, and how MySpace stacks up in the compliance matrix. All ways of expressing what it means to develop on MySpace and how MySpace development might differ from other OpenSocial containers.The MySpace Applications session is also a good time to talk about Gallery listings and how MySpace users discover new app content.MySpace applications add social context to the hundreds of millions MySpace profiles and their unique personalities. MySpace applications receive an dedicated module on a MySpace member profile or homepage and direct access to logged-in authors, members, or anonymous audience members. MySpace applications add social smarts to your widgets and help publishers create a custom content experience.In this session you will learn the unique widget opportunities available on the MySpace OpenSocial container. You will learn major features of the MySpace application platform, understand the expectations of the MySpace audience, and create viral social experiences.Tuesday, November 41:00-1:50 p.m.Location: Nikko ICategory: Social NetworkVirality : User Base != Revenue
- internal development site – developer.myspace.comuser facing site – apps.myspace.comcommunity site – developer.myspace.comno proprietary protocols here...
- We’ll hit on some possible causes for the 95 million uninstalled applications in a minute.
- OpenSocial defines a common API for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network's friends and update feeds.
- Profile view can reach millions!!!
- Profile view can reach millions!!!
- Profile view can reach millions!!!
- ... What do you want to see?
- OSMLOSDPOS+TemplatingIDE SupportSDKs
-
hormart favorited this 2 months ago
Presentation Transcript
- Slide 1: Building Applications for the MySpace Audience November 2008
- Slide 2: Maxwell Newbould mnewbould@myspace.com Development Manager/Product Owner for OpenSocial MySpace Seattle
- Slide 3: Why MySpace?
- Slide 4: If you didn’t already know... • ~118 million monthly active users worldwide • 75 million total unique users • Most trafficked site in United States • 85% of users are voting age • 300K new users a day
- Slide 5: MySpace Keeps Busy • Localized versions in 29 regions across 15 languages – U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Argentina, Brazil, India, Korea, Switzerland Austria, Sweden, Norway, Denmark and Finland • One of the fastest growing websites of all time – 797 Billion rows of data – 26.3 Billion comments on the site – 33.4 Billion mails on the site total – 39 Million mails per day – 7.5 Billion friend relationships
- Slide 6: Platform Overview
- Slide 7: MySpace Developer Platform (MDP) external development internal development community outreach Data Availability Application Platform Developer Relations OpenID, OAuth, REST REST API’s, Libraries, sample code, API’s OpenSocial, forums, blogs, docs… MyOpenSpace Applications on MySpace
- Slide 8: MDP Applications Statistics • Total Unique Applications Users – 35 million • Total Applications Installs – 211 million • Total Active Installs – 116 million as of 10/22/2008
- Slide 9: OpenSocial on MDP
- Slide 10: OpenSocial Views • Profile View – Not allowed to pop up dialogs, modally block, redirect, etc. – Entice visitors to the profile to install your application
- Slide 11: Profile View
- Slide 12: OpenSocial Views • Home View – Not allowed to pop up dialogs, modally block, redirect, etc. – Only application owner can see this view
- Slide 13: Home View
- Slide 14: OpenSocial Views • Canvas View – Able to call viral methods – 100% monetization for developers – “meat” of your application
- Slide 15: Canvas View
- Slide 16: OpenSocial Surface Area • REST APIs – written in c#/.net • Container – JS interface to REST APIs • Custom Container, not Shindig
- Slide 17: MyOpenSpace Extensions • Photo(s) • Album(s) • Video(s) • Indicators • Status • Mood • Friendship • More To Come
- Slide 18: Virality on MySpace
- Slide 19: Virality requires User Action
- Slide 20: Unique to MySpace’s OpenSocial • Developer + Application Review Process • Modally Blocking for Viral Methods – requestSendMessage – requestShareApp – requestCreateActivity • Viral methods are fed into Application Communication Channel, to not clutter up user generated communications
- Slide 21: Application Gallery apps.myspace.com
- Slide 22: Sponsored Applications Editor’s Picks Application Listings
- Slide 23: Developer Site developer.myspace.com
- Slide 25: A look into the future
- Slide 26: Closing Thoughts
- Slide 27: Closing Thoughts • Building applications for MySpace allows you access to our massive user base, while embracing open standards. • Increase brand recognition and installations by getting on popular profile views. • It’s only getting better and better.
- Slide 28: Questions? Technical Advice?
- Slide 29: Contact: Max Newbould: mnewbould@myspace.com myspace.com/SignalLoss
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