Mobile Engagement - Jennifer Wilson

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It's not all about the device, you know. Jennifer talks about the many and various innovations and business models across mobile platforms

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                  <span class="slideshow-title" style="font-size:14px;">Mobile Engagement - Jennifer Wilson</span><br />
                  From: <a href="http://www.slideshare.net/LAMP_AFTRS" class="slideshow-author">LAMP_AFTRS</a>,
                  <span class="ago">4 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_577179"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/LAMP_AFTRS/mobile-engagement-jennifer-wilson-presentation?type=powerpoint" title="Mobile Engagement - Jennifer Wilson">Mobile Engagement - Jennifer Wilson</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=jennifermobileengagement-1220247201175858-9&stripped_title=mobile-engagement-jennifer-wilson-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=jennifermobileengagement-1220247201175858-9&stripped_title=mobile-engagement-jennifer-wilson-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/LAMP_AFTRS/mobile-engagement-jennifer-wilson-presentation?type=powerpoint" title="View Mobile Engagement - Jennifer Wilson on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/wilson">wilson</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/jennifer">jennifer</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">It's not all about the device, you know. Jennifer talks about the many and various innovations and business models across mobile platforms</div><br /><br />
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Slide 1:It’s not all about the device, you know MOBILE ENGAGEMENT
Slide 2:How do we see devices?  First there was television, or rather: +
Slide 3:Then there was the internet  Which started off as (and in many cases remained): +
Slide 4:Until someone realised what you could do…
Slide 5:Mobile is at the same place  Lots of talk about “the mobile internet”….  Kinda sounds like “radio with pictures “ to me
Slide 6:Why is mobile important?  There are about 1.05 billion internet connected PCs  There are more than 2.6billion mobile phones  SMS is largest data application on the planet  5 times as many user of SMS than any form of IM  SMS is the preferred form of communication  The fasted and the most private  Almost 60% of the planet have them – t

Mobile Engagement - Jennifer Wilson

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