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Word of Mouth Marketing Research: The Reviews Are In: We Trust People Like Us
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Desc: GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com
Slideshow Transcript
- Slide 1: The Reviews Are In: We Trust People Like Us • 58% of respondents trust the credibility of “someone like me,” outranking analysts and doctors1 • Worldwide, people trust recommendations from consumers ahead of any form of advertising2 • 67% of mothers would prefer information from a mom like themselves than a celebrity mom3 1. 2008 Trust Barometer, Edelman; 2. “Word of Mouth the Most Powerful Selling Tool,” Nielsen, 10/1/07; 3. Trillion-Dollar Moms: Marketing to a New Generation of Mothers, Maria Bailey & Bonnie Ulman Word of Mouth Marketing Slide of the Week 10/15/2008 From GasPedal’s “You Can Be a Word of Mouth Marketing Supergenius!” http://blog.gaspedal.com
