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Slideshow Transcript
- Slide 1: 2008 General Election Messages v4.0 McCAIN on McCAIN OBAMA on McCAIN • Original Maverick • Erratic in a crisis • History of Experience • Cranky and out-of-touch • Reformer • More of the same/8 yrs is enough; 20+yrs in DC, 134 lobbyists • Patriot/Hero • Used to be, sold his soul for this election McCain on OBAMA OBAMA on OBAMA • Liberal Ideas/Hyper-partisanship • The change we need • Self-absorbed/celebrity sizzle • Its about you, not me • Doesn’t lead, too focused on • Unity/Together we can transcend old divisions collaboration • Restore America’s standing in the • Gifted but not tested/Not ready world 2008, Emerald Strategies Inc. 1
- Slide 2: 2008 General Election Messages v3.0 McCAIN on McCAIN OBAMA on McCAIN • Original Maverick • More of the same/lies, flip-flopper • History of Experience • Cranky and out-of-touch • Reformer • 20+yrs in DC, 134 lobbyists • Used to be, sold his soul for this • Patriot/Hero election McCain on OBAMA OBAMA on OBAMA • Liberal Ideas/Hyper-partisanship • The change we need • Self-absorbed/celebrity sizzle • Its about you, not me • Doesn’t lead, too focused on • Unity/Together we can transcend old divisions collaboration • Restore America’s standing in the • Not Ready world 2008, Emerald Strategies Inc. 2
- Slide 3: 2008 General Election Messages v2.0 McCAIN on McCAIN OBAMA on McCAIN • Patriot/Hero • Used to be, sold his soul for this • Original Maverick election • More of the same/Liar/flip-flopper • Reformer • 20+yrs in DC, 134 lobbyists • History of Experience • Cranky and out-of-touch McCain on OBAMA OBAMA on OBAMA • Not Ready • Restore America’s standing in the • Liberal Ideas/Hyper-partisanship world • The change we need • Doesn’t lead, too focused on • Unity/Together we can transcend collaboration old divisions • Self-absorbed/celebrity sizzle • Its about you, not me 2008, Emerald Strategies Inc. 3
- Slide 4: 2008 General Election Messages v1.0 McCAIN on McCAIN McCAIN on OBAMA • Patriot • Iraq war has hurt the fight against terrorism • Original Maverick • More of the same/90% with • Reformer George Bush • Aged and Out of touch/24 yrs in DC, 134 lobbyists OBAMA on McCAIN • Not Ready OBAMA on OBAMA • Restore America’s standing in the • Old Ideas/Won’t cross party world elders • The change we need • Self-absorbed/shallow • Unity/Together we can transcend old divisions 2008 Emerald Strategies, Inc. 4

