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  • CrombieC
    CrombieC said 1 month Edit Delete

    Interesting topic, I found the graph title to be confusing and the text on a couple slides to be hard on my eyes to read.

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    T10 Personal Technology: the road to the future 0852904

    from CrombieC, 1 month ago Add as contact

    181 views | 1 comments | 0 favorites | 0 embeds (Stats)

    Desc: A presentation on the evolution of personal technology, specifically about mP3 players and cell phones. It focuses on Apple Inc.\'s role in marketing trends in these areas. It provides a look into the future and where these trends may be heading.

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    Slideshow Transcript

    1. Slide 3: A Brief History • Mp3 Players got their start as • Cellular Phones can be traced the personal cassette-player back to an idea that was hatched (Walkman, Japan) in 1915 to have a wireless • Continued on to become the telephone, but it did not work personal compact disc player out • Companies created the digital • Phones that could be plugged audio player (DAP, 1997) into cars were hits in the 1980s • 1998: PJB-100 (Personal and 1990s Jukebox) had 4.8 GB of space • The bulky cell phones of the • Apple Computer invented the early 1990s were replaced by the sleek models of today iPod© in 2001 • Currently hundreds of companies • Apple Inc. created the iPhone – an iPod and cell phone in one! produce mp3 players
    2. Slide 4: Music Today • Teenagers, young adults, and even grandparents are busy in the world • mP3 players are a convenient, compact, and trendy way to occupy the time taken to ride a bus, walk down the street, or in between classes • Music is such a big influence in our society, fueled by the media and its use of music, that to have a portable device to play it only makes sense • As opposed to CD players, mP3s can usually hold 1000+ songs • Some can store videos, pictures, lyrics, and CD covers as well • The most popular brand is Apple Inc.’s iPod© which came out in 2001 • Since then, it has undergone changes to become smaller in your hand, while holding more songs • But it was behind the curve when it came to technology; the iPod© was using a hard drive to store its files, while many other companies were using the flash drive (newer technology, holds more information) • The new shuffle and mini now use flash drives
    3. Slide 5: The iPod’s© Success in the market Number of mP3 players sold since 2001 (in millions) iPod Zune Sony Samsung iPod: 100 million, Zune: 2 million, Sony Walkman: 850, 000, Samsung YP-Z5: 1 million
    4. Slide 6: Cell Phones of Today • Since the bulky cell phones of the 90s, companies of today have come a long way to ensure the widest range of phones are available • Types: flip, slide, keyboard capabilities, music storage, touch-screen, internet/MSN capabilities • Apple Inc. bridged the gap between cell phones and mP3 players when it came out with the iPhone© • It has a 3G storage, is a widescreen iPod©, and the newest internet technologies • Everywhere you go, you see cell phones, whether they are a Blackberry©, using Bluetooth©, or a simple flip phone • They are so useful because they can call, receive calls almost anywhere, send text messages, snap pictures or take videos, play unique ringtones, be used in an emergency
    5. Slide 7: Too Cool for School 120 Number 100 Of Ages Teens 80 and 13-15 Young 60 16-18 Adults who 25+ 40 use Cell Phones 20 (out of 100%) 0 2001 2003 2005 2007 Year
    6. Slide 8: The Future • Will the reign of technology • Apple Inc. set to pair their ever cease? products with concerns for • It is doubtful that the world the environment: going to will find a way to continue remove toxic elements (I.e. living without all its current arsenic, mercury) from their technology, not because it products by end of 2008 cannot but because it will • Recycling E-waste since not 1994; up to 93% of products • People accustomed to recycled in 2008 amount and convenience of • More and more companies technology in their lives are encouraging old cell • Companies will continue to phones and mP3 players to improve technological be brought in to be recycled features
    7. Slide 9:   ?   ?
    8. Slide 10: References • http://www.google.ca (images) • http://www.wikipedia.org • http://www.apple.com • http://www.kwintessential.co.uk • http://www.msnbc.msn.com • http://www.electronista.com • http://www.businessweek.com • http://socio.ch/mobile