Fsbo Brochure
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Especially for for sale by owners.
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- Slide 1: WHAT YOU SHOULD KNOW ABOUT FOR SALE BY OWNER.
- Slide 3: Are you prepared to do it alone? For most people, selling a home is one of the biggest financial transactions they’ll experience. Unfortunately, the process of selling a home is complex and time consuming. In order to be successful, you often need extensive marketing, financial and legal experience. In many cases, unless you are an expert home seller, going the for-sale-by-owner (FSBO) route can be a frustrating and potentially costly experience. If you do choose to sell your home yourself, be prepared to stay close to home for days, weeks, maybe months to show your home. You’ll also need to be accessible during regular working hours when most showings occur. 2
- Slide 4: Leave your worries behind with the CENTURY 21® System You already lead a hectic life. Why not let the CENTURY 21 System, the most recognized real estate brand1, work for you? The CENTURY 21 System gives you access to a comprehensive array of services, designed to market your home and assist you in setting the right price with the least amount of inconvenience to you. You’ll have the most powerful brand supporting you all the way plus the CENTURY 21 Complete Marketing System. In addition to proven marketing services, the CENTURY 21 System will maximize your home’s exposure through its global referral network, regional advertising and Internet market- ing program. Your home also will be listed on the most trafficked real estate franchisor website in the world2, www.Century21.com, which has the potential to be seen by millions of qualified buyers 7. Your property will also be featured on the CENTURY 21 brand Spanish website to reach even more potential clients, www.Century21espanol.com. Our real estate agents know you want to sell your home quickly, at the right price and with as few worries as possible. The CENTURY 21 System and its skilled real estate team will help alleviate any anxiety you may have about selling your home and guide you through the selling process. 3
- Slide 5: Top 10 reasons for real estate representation 1 TO OPTIMIZE SALES PRICE Properly pricing your home is perhaps the most crucial factor in making a sale. Although you set the asking price, buyers determine the value. They’ll compare your home and your asking price to similar homes on the market. If your price doesn’t stack up, they may reject it and move on to the next Pricing TOO HIGH Can Mean Your Home Takes TOO LONG to Sell listing. And the longer your property sits on the market, the 20% less marketable it becomes because buyers begin to wonder if something is wrong with it. Pricing your home too high ASKING PRICE % OVER MARKET 15% may increase the time your home spends on the market. That’s why your first step in determining the right price 10% for your home is to have a CENTURY 21® real estate agent 5% prepare a Comparative Market Analysis (CMA) report for your home. The report provides details on recent sales of 1 2 3 4 5 6 homes similar to yours, as well as the asking price of homes MONTHS 3 currently on the market. You can then balance that infor- mation with other factors that your agent can assist you in analyzing such as location, condition of your home, special interior or landscaping features, age of the house, and your time frame to assist you in determining a fair and competitive asking price. 2 TO MAXIMIZE YOUR HOME’S APPEAL The way you present your property to prospective buyers can make all the difference between success and failure. Buyers tend to judge homes by cost and “move-in” quality – the less they have to do to move in, the better and the more they may be willing to pay. A CENTURY 21 real estate agent can help you see your home through a buyer’s eyes and suggest simple repairs and improvements to maximize space and attract as many buyers as possible. Here are just a few suggestions your agent might offer: ■ Clear away any debris or clutter from the front door – inside and outside – to make the entry to your home seem more spacious and allow freedom of movement for more than one person. ■ Open windows daily for a few minutes to eliminate unpleasant odors from room and bathrooms. ■ If you are at work during the day, turn on a couple of lights to make your home more inviting. ■ Polish the front door knob, clean the storm door and sweep the front steps. ■ Remove excess furniture that clutters a room to make your home feel more spacious. 4
- Slide 6: 2 ■ TO MAXIMIZE YOUR HOME’S APPEAL (CONT.) In areas that need painting, keep colors neutral and light – white, beige and gray are the most popular exterior colors, while shades of white, off white and very light pastels are the safest choices for the interior. ■ Place a vase of fresh flowers in a bathroom and remove all personal care articles. ■ Organize cabinets and closets to demonstrate how much room you have. ■ Open dark drapes and blinds to lighten and brighten rooms. 3 TO MAXIMIZE YOUR PROPERTY’S EXPOSURE Finding qualified buyers will require more than the standard yard sign, classified ad and open house. In fact, according to The National Association of REALTORS®, 77% of real estate sales 4 are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. Since many sales involve out-of-town buyers, marketing a home requires exclusive connections and a strategic marketing plan. At the very least, you should have your home listed in the Multiple Listing Service (MLS), which is only open to licensed real estate agents. CENTURY 21® real estate agents have access to technology tools to share referrals across a global network. Plus, your CENTURY 21 real estate agents will spend time behind the scenes helping you target serious buyers and make the most of your prime selling period. 4 BECAUSE BUYERS ARE MORE COMFORTABLE CONTACTING AGENTS THAN HOMEOWNERS Buyers may be leery of contacting or intruding upon home owners with whom they are unfamiliar. Potential buyers might also be intimidated looking through a home if the owner is present and feel uncomfortable making an offer if they know they’ll be negotiating directly with the owner. They often appreciate the accessibility and objectivity of a respected CENTURY 21 real estate agent. 5 TO PRE-SCREEN PROSPECTIVE BUYERS Cleaning your home each time it is shown is a lot of work. To save you time and unnecessary traffic through your home, your CENTURY 21 real estate agent can help pre-screen buyers to ensure they really are motivated to buy and are financially prepared to do so. And for your safety, all showings will be scheduled through your agent’s office. 6 TO HELP GUARD AGAINST CLAIMS In today’s litigious society it is imperative that all matters relating to the sale of the property, i.e. physical conditions, history, zoning, etc., be accurately and comprehensively disclosed. Overlooking even one form or required disclosure may lead to an expensive claim. A CENTURY 21 real estate agent can provide assistance to ensure that the disclosure forms are completed and provided to the buyer.5 5
- Slide 7: 7 TO PROVIDE BUYERS WITH COMMUNITY INFORMATION Today’s buyer seeks to make informed decisions and demands a significantly high level of information related to their purchase. Your CENTURY 21® real estate agent can provide them with detailed information on your community, schools, local government and much more. 8 TO ENSURE PRIVACY, CONFIDENTIALITY AND SAFETY FOR BOTH SELLERS AND BUYERS These days, you don’t want just anyone knocking on your door and touring your home. The best way to help keep you and your family safe is to have a CENTURY 21 real estate agent accompanying buyers as they tour your home and handling sometimes stressful negotiations. 9 TO NEGOTIATE YOUR PRICE Reaching an agreement between seller and buyer and then closing the deal requires complete objectivity and a thorough understanding of deeds, abstracts, offers, contingencies, disclosures, title searches, etc. Working with a skilled negotiator such as your CENTURY 21 real estate agent who has your best interests in mind may improve your chances of selling at the desired price. 10 ACCESS TO THE CENTURY 21 COMPLETE MARKETING SYSTEM Why deal with the risks and frustrations when you can work with the CENTURY 21 System – a well known brand name, the strongest website, a global network of home selling agents, and technology tools to help handle the details and ensure a smooth transition, such as: ■ THE CENTURY 21 LEADROUTERSM PROGRAM, the leads management tool captures online inquiries from homebuyers and sellers, instantly informing a CENTURY 21 real estate agent of the request via handheld devices enabling a CENTURY 21 real estate agent to respond within minutes of receiving the request. ■ CENTURY 21 MOBILE MAKES LISTINGS ACCESSIBLE TO ON-THE-GO CONSUMERS. Consumers with Internet compatible handheld devices can pull up Century21.com listings anywhere. The tool lets users clearly view multiple photos and property descriptions at their convenience. Users can search for properties, sales associates, offices and even use financial resource tools such as the mortgage calculator on the site. ■ THE CENTURY 21 PROPERTY SEARCH GOLD TOOL Century21.com lets consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria. Aerial views let users clearly explore the property yard, street and neighborhood to help determine interest in the property. Users also have the opportunity to view the property details and contact the listing office for more information. In addition, landmarks such as schools, houses of worship, hospitals and other attractions could be viewable. 6
- Slide 8: Tips on selecting the best agent for you The key to finding a qualified agent is to carefully check references and ask questions of the agent as well as people he or she has served. The best agents will listen to you and focus on your needs. A solid knowledge of the current marketplace is essential, as is a professional demeanor. You should interview at least three agents to give yourself a choice and then choose the one you trust and feel most comfortable with. 7
- Slide 9: HERE ARE SOME QUESTIONS YOU MIGHT WANT TO ASK: ■ How long have you lived in or served the area? ■ How long have you been selling real estate? ■ What is your marketing plan for my home? ■ What professional designations do you have? ■ How accessible are you? Do you have voice mail, e-mail, a blackberry/PDA, cell phone? ■ Why are you personally motivated to sell my house? ■ How will you keep me updated through the entire listing and closing process? ■ Why should I list with you rather than another agent? 8
- Slide 10: ® real estate agents Let your CENTURY 21 eting System and our Complete Mark U. DO THE WORK FOR YO CENTURY 21 COMPETITION COMMON MARKETING SERVICES YES A B Multiple Listing Service* ✓ ■ ■ Local Advertising ✓ ■ ■ Internet Exposure ✓ ■ ■ Yard Sign ✓ ■ ■ Agent/Office Preview ✓ ■ ■ Open House ✓ ■ ■ Listing Photos ✓ ■ ■ Required Property Disclosures ✓ ■ ■ Competitive Market Analysis ✓ ■ ■ THE POWER OF THE CENTURY 21® BRAND YES ■ ■ CENTURY 21 ONLINE Marketing Program ✓ ■ ■ www.century21.com ✓ ■ ■ www.century21espanol.com ✓ ■ ■ Mortgage Calculator ✓ ■ ■ My CENTURY 21, Your Personalized Website Content ✓ ■ ■ List My Property ✓ ■ ■ Home Notifier ✓ ■ ■ Home Buyer’s Guide ✓ ■ ■ E-mail Communications ✓ ■ ■ Podcasts ✓ ■ ■ CENTURY 21 LeadRouter SM ✓ ■ ■ CENTURY 21 SearchRouterSM, Connect To More Area Listings ✓ ■ ■ CENTURY 21 Mobile ✓ ■ ■ CENTURY 21 Property Search Gold ✓ ■ ■ Global Presence ✓ ■ ■ Neighborhood Profiles ✓ ■ ■ Recent Home Sales Report ✓ ■ ■ CENTURY 21 National Advertising ✓ ■ ■ CENTURY 21 Global Referral Network ✓ ■ ■ CENTURY 21 Seller Service Pledge® ✓ ■ ■ CENTURY 21 Quality Service Survey ✓ ■ ■ MY PERSONALIZED MARKETING SERVICES YES ■ ■ Customized Strategies Developed For You ✓ ■ ■ CENTURY 21 Representative ✓ ■ ■ *Not available in all areas
- Slide 11: www.century21.com Call Your Local CENTURY 21® Office Today. CENTURY 21® is a trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. ©2007 Merrill Communications LLC. All rights reserved. Form No. 10-2605 1 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March 6th - October 2nd, 2006 by Millward Brown, a leading global market research organization. 2 WebTrends Inc., an industry leader in reporting Web traffic of specific sites, tracking ‘click-by-click’ use. 3 “Pricing Your Home to Sell” by David Knox. 4 Source: The 2004 National Association of Realtors® Profile of Home Buyers and Sellers. 5 You should always consult your real estate legal professional on disclosure matters. 6 Subject to the terms and conditions set forth herein, CENTURY 21® and CENTURY 21 LeadRouterSM are licensed trademarks and service marks of Century 21 Real Estate LLC. CENTURY 21 LeadRouterSM program is available through participating CENTURY 21 offices only. 7 Source: century21.com database.
- Slide 12: PLACE POSTAGE HERE ®
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