For Sale By Owner Presentation
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- If you are like most people, selling your home is one of the biggest financial transactions you’ll ever experience. Unfortunately, the process of selling a home is now more complex and time consuming than ever. Therefore, in order to be successful, you often need extensive marketing, financial and legal experience. In many cases, unless you are an expert home seller, going the for-sale-by-owner (FSBO) route can be a frustrating and potentially costly experience.If you do choose to sell your home yourself, be prepared to stay close to home for days, weeks, or maybe months to show your home. You’ll also need to be accessible during regular working hours when most showings occur.
- You already lead a hectic life. Why not let me work for you and save you time, frustration, and money? By working with me you’ll have access to a comprehensive array of services, designed to uniquely market your home at the right price with the least amount of inconvenience to you. I’ll be supporting you all the way. In addition to proven marketing services, I will maximize your home’s exposure through our global referral network, regional advertising and the Internet marketing program. Your home will also be listed on the www.Century21.com, which has the potential to be seen by millions of people worldwide. Your property will also be featured on the CENTURY 21 brand Spanish website to reach even more potential clients, www.Century21espanol.com.I know you want to sell your home quickly, at the right price and with as few worries as possible. I will help alleviate any anxiety you may have about selling your home and guide you through the selling process.
- 1. Optimize Sales PriceThe pricing of your home is perhaps the most crucial factor in making a sale. Although you set the price, buyers determine the value. They’ll compare your home and your asking price to similar homes on the market. If your price doesn’t stack up, they may reject it and move on to the next listing. And the longer your property sits on the market, the less marketable it becomes. Buyers will begin to wonder if something is wrong with it. The main reason homes stay on the market too long is due to the pricing them too high. Together, we will set the correct price.2. Get Your Home Ready to ShowThe way you present your property to prospective buyers can make all the difference between success and failure. Buyers tend to judge homes by cost and “move-in” quality. The less they have to do to move in the better, and the more they are willing to pay. I can help you to see your home through buyer’s eyes and suggest simple repairs and improvements to maximize space and attract as many buyers as possible. DISCLAIMERS (also on slide #12)***“Pricing Your Home to Sell” by David Knox.
- 3. Maximize Your Property’s ExposureIn most markets, finding qualified buyers will require more than the standard yard sign, classified ad and open house. In fact, according to The National Association of Realtors, 77% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. Since many sales involve out-of-town buyers, marketing a home requires exclusive connections and a strategic plan that I will be able to help you with.At the very least, you should have your home listed within the multiple listing service (MLS), which is only open to licensed real estate agents, like myself. CENTURY 21 home sales specialists have access to state-of-the-art technology tools to share referrals across a global network. Plus, I will spend time behind-the-scenes targeting serious buyers and making the best of your prime selling period.4. Buyers Are More Comfortable Contacting AgentsBuyers may be leery of contacting you or intruding upon your home. Potential buyers might also be intimidated looking at your home when you are present and feel uncomfortable negotiating directly with you. They often appreciate the accessibility and objectivity of someone like myself.5. Pre-screen Prospective BuyersCleaning your home every time someone wants to look at it is a lot of work. To save you time and unnecessary traffic through your home, I can help pre-screen buyers to ensure they are motivated to buy and are financially prepared to do so. And for your safety, all showings will be scheduled through my office.
- 6. Help Guard Against Claims In today’s litigious society, it becomes imperative that all matters relating to the sale of the property, i.e., physical conditions, history, zoning, etc., be accurately and comprehensively disclosed. Overlooking even one form or required disclosure may lead to an expensive claim. I’ll be able to provide assistance with these matters.7. Provide Buyers with Community InformationToday’s buyer wants to make informed decisions and demands a high level of information related to their purchase. I’ll provide them with detailed information on your community, schools, local government and much more. 8. Ensure Privacy, Confidentiality and Safety for Both Sellers and BuyersThese days, you don’t want just anyone knocking on your door and touring your home. The best way to help keep you and your family safe is to have someone like myself by your side. I will accompany all potential buyers as they tour your home and will handle all the negotiations.
- 9. Negotiate for Top DollarReaching an agreement and closing the deal between you and the buyer requires complete objectivity and a thorough understanding of deeds, abstracts, offers, contingencies, disclosures, title searches, etc.. As a skilled negotiator, I’ll keep your best interests in mind and improve your chances of selling your home at the price that brings you peace of mind. 10. Access to the CENTURY 21 Complete Marketing SystemWhy deal with all the risks and frustrations when you can work directly with the CENTURY 21 System – the most recognized name in real estate. We offer a global network of home selling professionals, state-of-the art technology, tools to handle the details and ensure a smooth real estate transaction.
- As the agent of your choice, I will listen and focus on your needs. I have solid understanding of the current marketplace and I am confident that we will work together to achieve a successful selling experience for you.
- Talk about advantages of working with a CENTURY 21 Sales Professional. Use this slide in conjunction with the CENTURY 21 Complete Marketing System Brochure.
- Additional Benefits…CENTURY 21 LEADROUTERSM, THE LEADS MANAGEMENT TOOLCENTURY 21 MOBILE MAKES LISTINGS ACCESSIBLE TO ON-THE-GO CONSUMERSCENTURY 21 PROPERTY SEARCH GOLDA ONE-STOP RESOURCE FOR ALL YOUR HOME-RELATED NEEDSFrom buying your home to moving and beyond, CENTURY 21 ConnectionsSM offers a single, convenient resource for valuable home-related services. When you turn to the CENTURY 21 System for real estate services, you not only get the advantage of our world renowned brand, you’ll also receive access to a comprehensive network of vendors in your area.As the world’s largest real estate sales organization with approximately 7,900 independently owned and operated franchised broker offices in more than 45 countries and territories worldwide, you’ll receive the marketing expertise you’ll need to achieve a worry-free selling experience. Thank you for your time, you can contact me at…DISCLAIMERS*2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March6th -October 2nd, 2006 by Millward Brown, a leading global market research organization.**CENTURY 21 Connections program is available through participating CENTURY 21 offices and does not require the listing, or purchase, of real estate through a CENTURY 21 office as a condition of participation. Promotions which offer or advertise benefits to consumers are currently unavailable under the anti-inducement regulations of WV and the real estate commission interpretations of the laws of MO and OK. In addition, consumer benefits may not be conditioned upon doing business, that is, listing with or purchasing through, a particular real estate office in the states of NJ, OH and RI. Void wherever else prohibited. ***“Pricing Your Home to Sell” by David Knox.A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the CENTURY 21 Broker or Sales Associate who obtained the sale. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provide any product or service in connection with The CENTURY 21 Connections Programs. Not all products or services are available in all states.2007 Century 21 Real Estate LLC. CENTURY 21 is a trademark licensed to Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
- Thank You.
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Presentation Transcript
- Slide 1: Thinking About Selling Your Home on Your Own? WHAT YOU SHOULD KNOW ABOUT FOR SALE BY OWNER Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 2: Are You Prepared to Go It Alone? The For Sale By Owner (or FSBO) route can be a frustrating and potentially a costly experience. To be successful you’ll need: Marketing Capabilities Financial Experience Legal Experience Ability to stay close to home for days, weeks, or maybe months to show your home You’ll also need to be accessible during regular working hours Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 3: Leave Your Worries Behind with the CENTURY 21® System Gain access to a comprehensive array of marketing services Guaranteed online exposure through: – our Global Referral Network – www.Century21.com – www.Century21espanol.com You’ll receive support from a team of real estate specialists Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 4: Top 10 Reasons for Real Estate Representation 1 To optimize Sales Price 2 To maximize your home’s appeal Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 5: Top 10 Reasons for Real Estate Representation 3 Maximize Your Property’s Exposure 4 Buyers Are More Comfortable Contacting Agents 5 Pre-Screen Prospective Buyers Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 6: Top 10 Reasons for Real Estate Representation 6 Help Guard Against Claims 7 Provide Buyers with Community Information 8 Ensure Privacy, and Buyers and Safety for Both Sellers Confidentiality Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 7: Top 10 Reasons for Real Estate Representation 9 Negotiate for Top Dollar 10 Access to the CENTURY 21® Complete Marketing System Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 8: Tips on Selecting the Best Agent Interview at least three agents Check out each agent’s references Notice the Agent’s professional demeanor Listen to the Agent’s knowledge of the current marketplace Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 9: Here are some of the questions you might want to ask the potential agent: How long have you lived in or served the particular area? How long have you been selling real estate? How accessible are you? Do you have voicemail, Email, a blackberry/PDA, and/or a cell phone? How will you keep me updated throughout the entire process? Why should I list my home with you? Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 10: Let Your CENTURY 21® Professional and our Complete Marketing System do the work for you. Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 11: The CENTURY 21® Complete Marketing System Four levels of value-added service Additional Benefits . . . The peace of mind you Personalized marketing services deserve from your CENTURY 21® professional Additional benefits including The power of the CENTURY 21® brand discounts on a wide variety of products and services Standard Marketing Services A Comprehensive Approach for Selling Your Home Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
- Slide 12: THANK YOU Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.
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